Daft Punk have cashed in on their smash hit track Get Lucky, with a new branded product based on the popular song.
We’re up all night to get lucky… protection included.
While most artists would prefer to align themselves with a more ‘friendly’ product like headphones, cups, makeup and the like, the dance duo have chosen something a little more risqué (although probably much more practical!).
Very rarely is there a more fitting product alignment and we can’t stop laughing about this 50 Ways!
The pack features Daft Punk’s logo and the artwork from the single, and condoms were sent to DJs all over the world ahead of their release to stores.
